Keith Price had a vision, and in 1966 he began a transportation service that would grow to become the largest refined petroleum product carrier in the state of Oklahoma. It was the result of a path that started years before.
Working during the depression for his father's small family grocery business, Keith gained a deep understanding of the importance of customer relations and solid family foundations. When WWII began, he left his family to serve his country, blasting through Europe with Gen. George Patton's Third Army and upon returning home began his study of business at Oklahoma City University and the University of Oklahoma.
But the call of the business world was strong and Keith entered the trucking business with Western Commercial Transport of Fort Worth. It was here that the love of the industry became a Price tradition and shortly thereafter Oklahoma Tank Lines was formed.
Grounded in high moral values and integrity Keith Price's determination, dedication and solid work ethic propelled the company from meager beginnings with one truck driven by a leased operator in Wynnewood, Oklahoma, to a large, thriving corporation. Partnering with its sister fleet, United Petroleum Transports (UPT), the company has expanded its services nationwide to include over 350 trucks and numerous product distribution points, key vehicle locations and customer service centers.
Keith Price's dedication to superior customer service is held by every UPT employee and driver to provide a seamless delivery every time. This strong family tradition continues through sons, Greg and Kevin, with superior performance for customer satisfaction as the company's top priority.